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black hat

  A collective name for those SEO techniques that attempt to deceive search engines into ranking a page higher than it really deserves. For example: In the very early days of the web, webmasters would hide keywords on a page by making the text color the same as the background color. That way you could add large blocks of keyword-rich copy that search engines would index, but that would not distract human visitors. Black hat techniques usually have a very short life as search engines are quick to catch on and either penalize or ignore those pages.

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