Web Design Dictionary - A free glossary of web site design terms.
Web Design Dictionary

conversion rate

  In the context of web design, conversion rate (CR) refers to the percentage of web site visitors that take the intended action such as signing up for a newsletter or making a purchase. In other words, what percentage of your web site visitors do what you want them to do.

This is an extremely important factor in measuring the success of a web site. Ideally every element of the web design, such as choice of colors and navigation architecture, should aim to increase the web site CR.

Last edited by Andre le Roux of http://www.biz-logo.com/
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