Web Design Dictionary - A free glossary of web site design terms.
Web Design Dictionary

uniques / unique users

  In web site traffic analysis, "uniques" is a count of the number of unique users that accessed a site or a page within the site.

For example, if 100 people visit your site and 20 of those 100 come back later to visit again, your site will have received 120 visitors, but only 100 uniques.

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